Our Approach: C4 - Explosive Marketing 1. Capture: Learn everything there is to know about your customer. BrandHardware views strategic planning as the critical component to any project’s success. Be it developing a new brand for a company, to effectively marketing that brand across product or service channels, BrandHardware provides the research and strategy necessary to accomplish your business objectives. We see it this way, if you are guessing about who your client is, how can you help them?
To start, we take a look at the history, accomplishments, goals, business objectives, current strategy, culture and personality of your organization. We examine all of your products and services, your communications (corporate and marketing), target markets, marketing strategy, and finally, we examine your competitors to see what their strategy includes.
Next, we interview senior executives, partners, internal and external stakeholders to gain their insight and opinion about who you are. Next, we cross-reference with key customers, partners, and suppliers to see if there is a correlation between the two. We gauge how effectively your name and reputation lives in the heart of your customers. Do they like doing business with you? Do they hate you? Are they indifferent? Only though this process can you gauge how effective your brand is. If you are being true to yourself, it will always ring true to your customers.
Deliverable: Discovery Report 2. Conceptualize: Think and create a strategy that better positions your client for success. The next step is to compile all the information from our discovery sessions and transform that into a strategy to better accomplish your business objectives and connect more effectively with your customers. We unleash our team of strategists to create a new way of positioning and presenting yourself to capture the hearts and minds of your customers, yet still being true and honest to who you are.
Deliverable: Marketing Strategy Presentation 3. Create: Design a strategic set of marketing requirements that will deliver on the business objectives. For more than 15 years, the visionaries behind BrandHardware have provided companies and organizations with the marketing tools to create visually rich, award-winning expressions of their brands. Whether this was customer loyalty or retention programs, internal & external communications for their brand or product launch, corporate web presence, event planning and management, sales support (sell-sheets, RFP templates and presentation training), advertising, web marketing, video production; all were focussed and targeted to deliver on the analysis from our discovery sessions and it always related back to their brand. If you are still a little unclear about what a brand is click here.
Relentless perfection, strategic focus and an obsessive attention to detail drives every one of our projects. If it isn’t perfect (or as immeasurably close to perfect as possible), if we don’t feel in our heart and our head that it will deliver results, it doesn’t leave here.
However, in this day and age, the creative function also means producing requirements for our customers that are more environmentally sustainable and responsible. BrandHardware is committed to protecting the world around us. To learn more, please see our environmental section entitled “Environmental by Design”, click here.
Deliverable: A targeted, strategic combination of our creative services to accomplish your objectives with the highest return-on-investment possible and lowest cash outlay. We give you what you need to succeed, that’s all. 4. Control: Quantify the return-on-investment. Simply delivering a campaign is not enough, not for us anyway. From web analytics, email tracking & analysis, to web-based customer surveys, we analyze and measure how successful your campaign or project was. Like we said above, even though we are 99.9% positive that it was successful, we need to know how well, you need to know how well. If we can’t measure your success, we can’t quantify our own.