News
March 18, 2010: BrandHardware launches its newest offering — GOmarket.
GOmarket exists to give small businesses and new business startups the marketing tools and strategy they need to hit the ground running.
Our packages are designed to give you what you need, at a price point you can afford and provide the services you need to help you grow, as you grow. Our progressive approach allows you to build your sales and revenue before taking you to the next level. From business cards and brochures, to websites and email, strategy to sales development and training, we take care of it all for you. We will help you grow your business quickly and organically. It really couldn’t be easier to start a business. All you need is your drive and determination. We take care of the rest.
So what are you waiting for? GOmarket!
January 25th, 2010: BrandHardware helps Gunn Prithipaul Hatch become Gunn Law Group
Deciding what you want to be when you grow up is never an easy task. Luckily, Gunn Prithipaul hatch had the help of BrandHardware.
We examined who they were, what they were about and simplified their name to something synonymous with what they did — criminal law. We created new stationery, designed new signage and provided a brand outline that they could use as they grow. We're very excited about their transformation and we can't wait to see how it will evolve over the years.
December 24th, 2009: ION Print Solutions was awarded the Sole Source Print Contract with AFSC, thanks to BrandHardware
Christmas came early this year to one lucky print company. With the help of BrandHardware, ION Print Solutions was awarded the 3 year, sole source, print provider contract to the Agriculture Financial Services Corporation (AFSC) — An Alberta Crown Corporation.
ION was selected by embrcing its vision and looking beyond print to find the best solutions for AFSC. With the help of BrandHardware, ION demonstrated ways where they could be more environmentally responsible and sustainable as an organization, but also showed them ways they could lower their operating costs through technologies like Web-to-print, Targeted Communication, "Living" electronic forms, and Asset Management.
Over the course of the next 3 years, ION will help AFSC discover new ways to be more successful as an organization and communicate better with their customer base.
August 8th, 2009: Iluminari shines the light of business success with some help from BrandHardware.
Iluminari, previously Agere Consulting, asked BrandHardware to help re-brand the organization. The process involved the entire scope of our C4 branding methodology. From helping to create the initial brand strategy, brand nomenclature, visual identity development and corporate marketing materials, BrandHardware helped give iluminari the light it needed to succeed.
Angela Hlavka, President and CEO of Iluminari had this to offer, “BrandHardware is the best at what they do plain and simple. They understand that a brand for a company stems from business strategy and self-discovery. Discover who you are, what you want to accomplish and make sure your customers are receiving the same message. BrandHardware has the uncanny ability to analyze and visualize all this in their minds and just create something that is on-target, on-strategy and on-budget. That is what appeals to me and my executive colleagues. True to their own brand, they provide the tools to power my customers so that they can be “the best they can be.”
August 4th, 2009: ION & Springboard selected as a Preferred Vendor of Print Services to ATB Financial, with a little help from BrandHardware.
In a powerhouse of a combined bid, BrandHardware assisted ION Print Solutions and Springboard Communication in preparing their response to ATB Financial’s request for Preferred Vendors of Print Services. We’re pleased to announce that both organizations been chosen as one of three companies in Alberta to be chosen in the categories of Offset, Digital, Variable and Commercial Print.
It was gratifying to see that all the work we put in to the initial bid, in addition to the strategy we’ve provided both organizations, helped to set them apart in the selection process. We’re sure that it is just the first win of many to come. To quote Ross McEwen, President, Springboard Communication, “I can’t wait to see what tomorrow will bring. BrandHardware allows us to focus on what we do best. They help us to do it better and they take care of the rest. I would recommend BrandHardware without reservation.”
June 11th, 2009: BrandHardware helps ION broadcast their first webinar - Web-to-print 201, The Demonstration
On June 11th, BrandHardware helped ION put on their very first webinar to their clients. The reason for this webinar was two fold. First, to demonstrate the capabilities of their new, web-based web-to-print application. Secondly, to follow-up on their environmental intent to lower their environmental footprint and be as sustainable as possible.
Web-to-print streamlines your operations and saves you time and money. ION demonstrated in real-time how you can manage, customize and create your own marketing and communications portfolios. They showed their customers how to create and order business cards and stationery online, order and re-order marketing collateral, customize and personalize their own sell-sheets or marketing brochures. Web-to-print revolutionizes your print communications.
The results were tremendous. The webinar was incredibly well received across their client base and many are pursuing their own web-to-print storefronts to manage their print assets. ION has already announced a second web-to-print webinar scheduled for this October. If you would like to watch the webinar for yourself, click the links below. We made a recording of the webinar for all of their clients who were unable to attend. Please click here to watch the video.
May 30th, 2009: BrandHardware helps AGS Group package their Pipe Support division and enable them for success.
BrandHardware was approached by AGS Group to create marketing communications materials to showcase AGS’ new approach to manufacturing Pipe Supports for the oil and gas industry. To learn more, please read our success story, click here.
Watch the Video Tour!
April 15th, 2009: BrandHardware is now Bullfrog Powered!
To continue BrandHardware’s commitment to be as environmentally responsible and sustainable as possible, we have switched to 100% green energy with Bullfrog Power.
Choosing green power is a practical and meaningful way for an organization to reduce its environmental impact. Electricity generation is a leading industrial source of carbon dioxide, a primary greenhouse gas linked to climate change, as well as other emissions that contribute to poor air quality. By choosing clean, renewable power, BrandHardware has reduced its carbon footprint. The table below shows our emission/waste footprint reductions to date.
| C02 (tonnes) | NO (kg) | So2 (kg) | High-level radioactive (g) | |
| Footprint reductions | 8.5 | 10.8 | 25.4 | 618.9 |
| System reductions | 25.9 | 33.2 | 77.6 | 0.0 |
Help clean up our air quality and support the development of renewable energy. If you would like to get a quote to switch your business power click here, for your home usage, sign up here. It really isn't very expensive to do the right thing. On average you will only be spending around 10-20% more on your monthly energy bill. A small price to pay to help save the world.
Click here to watch the video!
April 14th, 2009: ION launches its new video-on-demand service to their customers.
BrandHardware helped ION create their new video on-demand service to aid in the delivery of information to their customer base. What we’ve been hearing from clients and peers alike is that no one has time to read anymore. With the advent and proliferation of broadband internet, the time was right to take advantage of this capability.
With this new service, ION has been able to better communicate the capabilities and business advantages of their new Targeted Communication and Web-to-print offerings. They been able to explain to their clients the environmental “big picture” from experts around the world , teach their customers what FSC is all about and how to use some of the technologies available to them at ION.
Take a look for yourself, click on the link below. BrandHardware will be developing its own video on-demand service in the coming months.
ION Video On-demand | Watch Targeted Communication 101 movie!
April 2nd, 2009: ION extends BrandHardware services agreement for a second year.
BrandHardware is pleased to announce that ION Print Solutions have extended our services agreement for brand and marketing services for a second term.
Craig McEwen, Managing Partner, ION Print Solutions has this to say, “BrandHardware is very much a part of the ION family. They helped define who we are, what we do, our mission, vision and values. They helped us create our corporate web presence, our marketing and our new solutions set. They’ve intertwined our new brand and business strategy into a unique value proposition that makes sense to our customers and have put on events (i.e. Going Green, Web-to-print webinar) to demonstrate how it all works together.
In a time where it is an operational imperative for any organization to watch every penny, BrandHardware is an expenditure we will not live without. Through them we have seen remarkable improvements in customer loyalty, satisfaction revenue, sales, brand awareness and staff retention. I would strongly encourage all our customers to engage BrandHardware. They will help realign your business process and provide you with new ideas to succeed for years to come.”
February 10th, 2009: BrandHardware gives lecture to CalPoly visual communications students via Skype.
In participating at ION’s “Going Green” event, Professor Ken Macro of CalPoly University witnessed first hand what BrandHardware can do for their clients. As such, BrandHardware was asked to offer some insights to a group of their Visual Communications students in a live video conference broadcast over Skype. From Edmonton to San Luis Obispo in sunny California, Bruce Lacerte, President of BrandHardware offered some clarity on a variety of topics ranging from branding, marketing and using the technology of the web to connect and collaborate better with customers.
Professor Macro was kind enough to add that, “Brandhardware is young, colorful, sassy, and leading edge. In today's competitive environment synthesizing state-of-the-art technology with innovative marketing trends--all while keeping a pulse on your customer's needs--is a difficult process. Brandhardware has figured out the formula for enhancing existing business and drudging the waters for future business.”
January 14th, 2009: BrandHardware helped ION Print Solutions’ customers learn what it means to be lean, keen and in the green through their "Going Green" event.
On January 14th, 2009 ION's "Going Green" event explained our global environmental crisis and demonstrated to ION's customers that if you embrace the lean philosophy, adopt a keen methodology, you'll save trees, lower your carbon footprint and your company's bottom-line.
To learn more about this event, please read our success story, click here.
To watch Anne Vick's video presentation, click here.
August 2nd, 2008: BrandHardware helps ION Print Solutions with the base strategy, development, deployment and management of their new brand.
On May 14th, ION Print Solutions was born from the combination of two great companies, Nisku Printers Inc., and Dial Printing Ltd. Two well respected printers in the Edmonton print community. "The ION asterisk it the perfect iconic representation of the new ION brand. Six colour capability, six operational units, and six values, all in a perpetual state of forward motion, always changing, always evolving, all rotating around a singular concept... the customer", said Craig McEwen, Managing Partner, ION Print Solutions. "BrandHardware looked at who we were as a company. They examined what we stood for; our mission, vision, values. They cross-referenced that against what our customers have been asking for and created an expression of what our new organization stood for.".
To learn more about this, please read our success story, click here.
To view the web expression of ION's brand, click here.